Timesharing Display Case One of the lesser understood and totally underutilized features of holography is its ability to turn on and off: "now you see it...now you don't." When a holographic image is illuminated by a suitable light source (it can be a laser, a halogen bulb, sunlight, etc) it diffracts light and the viewer standing within its viewing cone sees a 3-dimensional image. When that same light source is removed, the viewer sees a transparent piece of glass and nothing more. We have utilized this feature of holography in creating display cases which feature holographic timesharing. By combining a holographic image in front and a real product (or 2-D graphic) behind -- through the use of two oscillating lights (one directed to the holograph and one to the product), we can switch the viewer's attention from front to back -- from virtuality to reality. We call this effect endorsement enforcement, and it opens the window to an exciting new generation of retail display products. |
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Our basic timesharing design for P-O-P retail and tradeshow displays features a 16" tall x 12" wide holographic images as the front window to a box Timesharing can also be very effective with multiple images side by side where the scale of a display comprised of several panels can nicely fill a storefront window or a tradeshow alcove. |